In my interview for the role, my manager at the time and I saw eye to eye in developing a content group of current students that assisted the OSMC in content creation. Sound familiar? We landed on the name Campus Content Creators, also known as C3, and the rest was history.

… I always wondered what those commercials would look like if they featured talent from HBCUs like Morehouse and FAMU. My grandmother always told me that if I wanted to see something in the world that did not exist, it was my responsibility to create it. So, I did. With the inspiration clear, I wrote the storyboard for “The Wait is Over.” I wanted the HBCU version of the commercial to be ubiquitous in Black culture.